Search term associations suggest additional, different, or replacement products in search results of WebSphere Commerce Store. They can also link search terms to a selected landing page in the store. Search term associations are used as a product recommendation strategy to increase store sales when customers search for products.
Just open CMC -> Catalog ->Select Master Catalog Categories ->Search Term Associations , and associate search key words
Thus the search submission is modified to increase or target search results. This tutorial will guide you to optimize the search . Thanks for being a reader of my blog .